NHCUE SPE CYT

WEEK 10

         1.      Awareness [əˈwerənəs] (n.)

When companies build their brands, their goal is to create brand awareness.

-- knowing that something (such as a situation, condition, or problem) exists

-- He introduced radio to the school to increase the children's awareness.

2.      Brand [brænd ] (n.)

Coca-Cola is the best-known brand in the world.

-- a category of products that are all made by a particular company and all have a particular name

-- The Sunday Times remains the brand leader by a huge margin.

3.      Disregard [ˌdɪsrɪˈgɑ:rd] (v.)

Consumers often disregard commercials, but they pay attention to movies and television shows.

-- to ignore (something) or treat (something) as unimportant

-- He drove with blithe disregard for the rules of the road.     

4.      Likewise [ˈlaɪkˌwaɪz] (adv.)

Likewise, BMW paid millions for its cars to appear in James Bond films.

-- in the same way

-- Will wanted to do likewise, but felt too discomfited.

5.      Method [ˈmɛθəd] (n.)

One method that has grown dramatically in recent tears is product placement.

-- a way of doing something

-- He succeeded with the aid of a completely new method he discovered.

6.      Setting [ˈsɛtɪŋ] (n.)

Films, songs, and video games are also attractive settings for products.

-- the place and conditions in which something happens or exists

-- The default is usually the setting that most users would probably choose.

7.      Standard [ˈstændərd] (adj.)

It also establishes a standard quality that people can trust.

--something that is very good and that is used to make judgments about the quality of other things

--The standard of living today is on the edge of subsistence.

8.      Strength [streŋθ] (n.)

It has often been said that if Coke needed money suddenly, it could borrow $100 billion on the strength of its name alone.

-- the quality or state of being physically strong

-- I didn't know Ron had that much strength of character.

9.      Bribe [braɪb] (n.)

They found themselves paying protection money to criminal gangs and bribes to politicians.

-- something valuable (such as money) that is given in order to get someone to do something

-- The judge rejected a bribe from the defendant's family.

10.  Essential [ɪˈsɛnʃəl] (adj.)

3M’s cultural awareness has been essential to its success in Russia.

-- extremely important and necessary

-- Jordan promised to trim the city budget without cutting essential services.

11.  Ethics ['eθɪks]  (n.)

They trained both employees and customers in business ethics.

-- an area of study that deals with ideas about what is good and bad behavior : a branch of philosophy dealing with what is morally right or wrong

-- It is common to distinguish between personal and social ethics.

12.  Expertise [ˌekspɜ:rˈti:z] (n.)

Thus, they recognized that local expertise would be essential to their success.

-- special skill or knowledge : the skill or knowledge an expert has

-- It's a team unrivalled in stature, expertise and credibility.    

13.  Found [ faund ] (v.)

          3M was founded in 1902.

         -- to take the first steps in building

         -- The business, founded by Dawn and Nigel, suffered financial setbacks.

        14.  Innovation [ˌɪnəˈveʃən](n.)

Innovation has always been a part of 3M’s corporate mission.

-- a new idea, device, or method

-- The vegetarian burger was an innovation which was rapidly exported to Britain.

15.  Mission [ 'miʃən ] (n.)

Innovation has always been a part of 3M’s corporate mission.

-- a task or job that someone is given to do

-- Their mission is simply to scout out places where helicopters can land.

16.  Operation [ˌɑ:pəˈreɪʃn] (n.)

3M has operations in more than 60 countries and sells its products in nearly 200.

-- an activity of a business or organization

-- A debriefing would follow this operation, to determine where it went wrong.

17.  Potential [pəˈtɛnʃəl] (adj.)

Potential employees had as many as eight separate interviews.

-- capable of becoming real

-- They identified six plants as having potential for development into pharmaceutical drugs.

18.  Refuse [rɪˈfju:z] (v.)

Refusing to participate in unethical or illegal activity could be dangerous for individuals and their families.

-- to say that you will not accept (something, such as a gift or offer)

-- I've always had a loud mouth, I refuse to be silenced.   

19.  Turnover [ˈtɜ:rnoʊvə(r)] (n.)

Some experienced very high turnover rates among their Russian employees.

-- the amount of money that is received in sales by a store or company

-- The industry has a high turnover of young people.

20.  Unstable [ʌnˈstebəl] (adj.)

During this unstable period, 3M successfully entered the Russian Market.

-- likely to change

-- The situation is unstable and potentially dangerous.    

21.  Willingness [ˈwɪlɪŋnɪs] (n.)

The company’s willingness to adapt its corporate structure to the local culture.

-- cheerful compliance

-- We must respond to well-founded criticism with a willingness to change.

22.  Economy [ɪˈkɒnəmi ](n.)

They shift to a market-controlled economy.

-- the process or system by which goods and services are produced, sold, and bought in a country or region

-- The economy remains deep in recession with few signs of a pick-up.

23.  Individuals [ɪndɪ'vɪdʒʊrlz] (n.)

Refusing to participate in unethical or illegal activity could be dangerous for individuals and their families.

-- people

-- The media seems obsessed with hyping up individuals or groups

24.  Benefits [ˈbenifits] (n.)

At a time when many Russians were losing government benefits, 3M offered excellent health care.

-- money, health insurance, or other advantages you get from your job

-- There are intangible benefits beyond a rise in the share price.

25.  Logo [ˈloʊgoʊ] (n.)

The judges on the reality show American Idol all drink from cups with the Coca-Cola logo on them.

-- a small design that is the official sign of a company of brand

-- Stationery can be imprinted with your message or logo.